Bally Bet Teams Up With Nottingham Forest for 2025/26 Season

We're excited to share some fantastic news: Bally's is officially partnering with Nottingham Forest as their front-of-shirt sponsor for the 2025/26 Premier League season! 

This marks Forest's fourth straight season in England’s top flight – and with their recent qualification for European competition (their first in 30 years), the timing couldn't be better. You'll see the Bally's logo front and centre on the team's home shirt starting today, as they take on Italian giants ACF Fiorentina in a pre-season clash. 

But this partnership goes far beyond just a logo. 

You'll also see Bally Bet's branding featured prominently across The City Ground in Nottingham, reaching fans both in-stadium and around the world. With Forest's growing global fanbase and Bally Bet's commitment to epic entertainment, this is more than a sponsorship – it's a statement. 

Our partnership with Nottingham Forest reflects the next chapter for Bally Bet.  See, we aren't just another sportsbook. Bally Bet is built for bettors who know their game and want more from the people taking their bets. More thrills. More swagger. More football betting know-how. All delivered with the Bally's style that bettors love. 

Our CEO, Robeson Reeves, summed it up best: 

“Bally's has always been dedicated to delivering exceptional entertainment, from our renowned resort destinations to our popular gaming platforms. Partnering with Nottingham Forest, an iconic club with a proud history and passionate fanbase, is a natural fit for us. We're excited to bring our global brand to the Premier League stage, introduce new audiences to the club, and collaborate on initiatives that make a meaningful impact both locally and internationally. On behalf of everyone at Bally's, we wish the Reds every success for the season ahead.” 

We're also thrilled to be working closely with the Forest team. 

Owner, Evangelos Marinakas, added: 

“I would like to welcome Bally’s Corporation to the Forest family. We are on a special journey – we are determined to keep achieving incredible things and strengthening our global partnerships is an important part of this. As our Club continues to thrive both on and off the pitch, we're looking forward to working with Bally's on a number of exciting initiatives, helping us to engage with our growing fanbase within Nottinghamshire and around the world.” 

Stay tuned – this is just the beginning of what promises to be an incredible season ahead. 

Bet on the Premier League this season at Bally Bet  

Check out the upcoming Premier League betting action here at Bally Bet – from match odds to outright and even Forest specials.  

As England's biggest major league domestic football competition, the Premier League always promises to thrill. And, with the new season kicking off on Friday 16th August, there's no better time to get involved in the action.  

Feeling the Forest buzz? After coming securing European football for the first time since 1995/6 last year, now's your shot to back Nottingham Forest scoring a Top 4 position this season. Sign up to place your bets. 

Take the action on the go with our football betting app   

On the move? There's no need to miss a moment of the beautiful game. We've got everything you need for a top football betting experience.  

Download the Bally Bet mobile app to play on Apple or Android devices, and you can get involved even when you're out on the go.  

Our sports betting mobile app is perfect for in-play, placing accas and everything else that comes with football betting. Come and see for yourself. 

Bet responsibly  

We know online sports betting is full of excitement. But it's important to keep the experience fun.  

Get clued up on all our responsible gambling tools designed to tailor your betting experience to you. Use deposit limits to set a budget over a day, week or month, and session limits can restrict how much time you can log in and play for. And we've got plenty more tools where those come from. Just log in to check them out.

Visit the Bally Bet blog and read up on all our latest news and tips for online sports betting.  

Just getting started? Take a look at our ultimate sports betting guide to learn more about odds and the types of bets available.  

All offers mentioned correct at the time of writing, but may be subject to change.